Coloro, a sister company of WGSN, translates color the way the human eye perceives it—combining 20 years of scientific innovation with a century-old color methodology.

 

At the core of the visual identity are two elements: the code and the circle. Together, they express color both mathematically and emotionally—capturing its technical precision and visual impact.

 

The Brand Design team transformed these foundational principles into a complete brand system, building a distinctive identity that is both scientifically rigorous and creatively inspiring.